Urban Tadka

 

Brand identity and package design for Urban Tadka, a contemporary Awadhi Indian kitchen that operates off of delivery apps and in select grocers.

 

In order to stand out on apps as well as shelves, a bright and playful design system was created for the identity and packaging. Cut outs on the biodegradable packaging allow the consumer to see the quality of the food before purchasing, and the contents have the ability to be boiled in bag for an easy meal at home or camping.